Amna is leading consumer behaviour media expert, academic researcher, and published author. She enjoys speaking about consumer behaviour and psyche, speaking to key institutions and global brands to help them unpack what is happening, why and what the future holds?

Awarded a prestigious corporate PhD scholarship from AstraZeneca Pharmaceuticals, she empowers brands, businesses and creators to build trusted relationships with consumers.

She is a go-to media contributor, for BBC, ITV, Channel 5, BBC Radio and The Conversation and internationally to CGTN (China Global TV Network) and CTN (Canada TV News). She has featured on over 35+ primetime retail documentaries for Netflix, Channel 5 and Channel 4 discussing brands, such as Deliveroo, ASOS, Tesco, Coca-Cola and Primark.

Amna has partnered with Global brands such as Paypal, Tesco Mobile and Sainsbury on marketing campaigns providing research evidence insights and opinions.